In Japan, we have the tradition of celebrating Shincha, the first tea of the year, also known as Ichibancha. Similar to the Beaujolais Nouveau of French wine, the name Shincha celebrates the first tea harvest of the year.

The tea trees were fertilized last autumn in order to enrich the soil and have absorbed and stored the nourishments through the winter. Soon, they are flooded with dazzling spring sunshine, and the tea trees come into sprouts at a stretch. Japanese green tea is usually harvested between two and five times each year from Spring to Autumn. But the first pick, Ichibancha, is by far the best.

In contrast to Gyokuro, which is enjoyed for the high-toned sweet taste and flavor, Sencha is enjoyed for the superb harmony of refreshing aroma, flavor, and bitter taste. It is said that Gyokuro and Matcha enriches the flavor over time, and so is best six months after harvest (- though today's some gyokuro lovers like fresh Gyokuro as well as enriched one). Sencha, on the other hand, has the most refreshing aroma immediately after being harvested. So it is Sencha, not Gyokuro and Matcha, that we enjoy when we have Shincha.

In the present day, people are able to enjoy fresh Shincha tea flavor and aroma throughout the year almost the same as real Shincha, because preservation techniques and technology have made remarkable progress. At least, this is true at Hibiki-an, because we take so much care to preserve the freshness of our green tea leaves. We can't say whether this is true of other companies. A long time ago, when the tradition of celebrating the first tea harvest with Shincha began, people did not have modern preservation techniques such as vacuum packing and refrigeration - so it was very exciting to be able to enjoy a fresh cup of Shincha. But even today, it is very enjoyable to experience the flavor and aroma of new Shincha tea leaves freshly harvested from the farm.

Although Shincha is harvested starting in the middle of April in Kagoshima, Shizuoka and a few other regions, in Uji in Kyoto, Shincha is harvested starting at the beginning of May.

Shincha (the first tea of the year) is harvested starting at the beginning of May in Kyoto. We are planning to sell some limited edition Shincha items only available this Shincha harvest season. Celebrate our first tea harvest of the year with Hibiki-an's Shincha and enjoy the remarkable fresh flavor, which can only be experienced once every year! Please wait and see!

Regular teas below have been already replaced by new crop harvested in May 2024.

Today's Gyokuro lovers favor both fresh Gyokuro and enriched Gyokuro which is specially stored for some months to a few years. It just depends on each person's individual taste and preference to know which kind will be their favorite.