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  Organic tea tree sprouts in late moring at April 25. They have been growing more slowly than conventional grown tea sprouts.

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  Organic grown tea trees as of April 25. The brown portions of tea leaves have been eaten by bugs in last summer and autumn.

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  Conventional grown tea tree sprouts as of April 25.

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  Organic fertilizer put among tea trees.
  Organic fertilizer is also put aside tea trees

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  A couple of canards. What are they thinking about eating, love affair, or something else?

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  SAKURA cherry blossom petals are flowed. SAKURA cherry blossom season is fully ending even at this mountain area.

Organic tea has a simple and traditional flavor similar to teas grown many years ago in ancient Japan. With organic tea, you can taste the natural features of the type of tea, soil, climate, and efforts by the farmer. All of our organic teas are certified by the Ministry of Agriculture, Forestry, and Fisheries of Japan. They are grown with only natural organic fertilizers and no agricultural chemicals or pesticides.

If you walk around at both an organic tea farm and a non-organic tea farm in the summer season, you will quickly understand that an organic tea farm lives together in the ecosystem and a non-organic tea farm tries to control the ecosystem. You can see a spider's web among the tea trees on the organic tea farm. Spiders, lizards, mantis, and ladybugs are natural enemies of harmful insects, and they carry out important duties on the organic tea farm.

Organic fertilizer works slowly. In contrast, chemical fertilizer works quickly and efficiently in about a month, while organic fertilizer works slowly for 3 to 9 months. Therefore organic Shincha tea is generally harvested 7 to 10 days later than conventionally grown teas.

The simple and traditional flavor of organic tea must be very close to the Shincha flavor which people enjoyed and celebrated a long time ago. We have been arranging to add Organic Sencha Premium to our line of 2024 Shincha teas. Would you check once?

Shincha is Now Available

At last, the Shincha Harvest started here in the Uji region! Some of our Shincha items are now available.
We have arranged to add four limited edition Shincha items only available this Shincha harvest season, featuring some regular Sencha items with especially enjoyable Shincha flavor. And other Sencha regular items are planned to be replaced later by Shincha step by step.
Celebrate our first tea harvest of the year with Hibiki-an's Shincha and enjoy the remarkable fresh flavor which can only be experienced once every year!

Limited edition Shincha items

All items below are limited edition of 1,200 packages each ONLY AVAILABLE this spring harvest season. We have arranged various types of Shincha, which will be specially finished to enjoy Shincha's refreshing aroma and flavor. For more information regarding each item, please click on the links below. We hope you will enjoy the refreshing aroma and smooth flavor of each Shincha item!

[Limited] Farmers' Shincha (160g/5.64oz): US$25.00 (Now Available)
Enjoy the natural taste and refreshing aroma of this "Aracha" Shincha at an affordable price. "Aracha" is unprocessed tea that Japanese farmers have been enjoying for centuries...

[Limited] Shincha Gyokuro (80g/2.82oz): US$23.00 (Now Available)
With our Shincha Gyokuro you can enjoy both the refreshing aroma of Shincha and the mellow smooth taste of Gyokuro in one cup of tea. In the tea industry, it is called "Kabuse Cha"...

[Limited] Shincha Matcha (30g/1.06oz) US$24.00 (Now Available)
Recently, Shincha Matcha is enjoyed mainly among teachers or masters of tea ceremony. They enjoy the fresh flavor of Shincha Matcha. And they feel delight of the spring season, inspired by the fresh flavor of Shincha Matcha...

[Limited] Shincha Matcha Refill (120g / 4.23oz): US$77.00 (Now Available)
This Shincha Matcha Refill package is an excellent value. The price is actually discounted 20%. Over time, the refreshing aroma will moderate and the flavor will enrich, so that you can enjoy a subtle variation of aroma and flavor with each refill...

Regular Sencha items with especially enjoyable Shincha flavor

We recommed three regular items especially recommended to enjoy Shincha's remarkable refreshing aroma and fresh and smooth flavor!...

[Shincha!] Sencha Pinnacle (40g/1.41oz): US$28.00 (Now Available)
Sencha Pinnacle, which is the highest quality Sencha produced in Japan, is the same type of tea which has been presented to the Japanese emperor for many years. This tea is grown at the same tea farm with tea that had been presented to the Japanese Emperor, and harvested in the same way, picked by skilled hands...

[Shincha!] Sencha Super Premium (40g/1.41oz): US$21.00 (Now Available)
This tea is grown at the same tea farm with tea that had been presented to the Japanese Emperor for many hundreds of years, and harvested in the same way, picked by skilled hands. With this special tea, you can enjoy the same Shincha flavor enjoyed by Japanese Emperors...

[Shincha!] Organic Sencha Premium (100g/3.53oz): US$25.00 (Now Available)
Organic Sencha's harvest generally starts 7 to 10 days later than conventional grown Sencha. The feature of the flavor is very simple and traditional. We imagine that the Shincha flavor enjoyed hundreds of years ago in historical Japan was just like this. Would you enjoy the simple Shincha flavor that was enjoyed long, long ago?...